Email To Build Business - Musician & Producer Chris Hollis
Once a journalist for radio stations he switched to supplying them with jingles.
He talks about finding his niche and how he knew when it was time to grow his business by bringing on board other freelancers.
His strategy of creating an 800 strong mailing list to launch his business has had a huge effect.
Here’s some of the key takeaway points:
You'll know when it’s time to bring in other freelancers to help with your workload when you're up at 2am and about to let someone down
Bringing in others who add to your skill base will boost the quality of what you produce overall
Make sure you get a really specific brief from a client before you start work or you can waste everybody’s time
Find your niche
Have an email marketing strategy: build a database, mail out and use the analytics to know who’s ripe for calling
Getting to know people is one of the most important things you can do as a freelancer
More on Chris
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