Email To Build Business - Musician & Producer Chris Hollis

Once a journalist for radio stations he switched to supplying them with jingles.

He talks about finding his niche and how he knew when it was time to grow his business by bringing on board other freelancers.

His strategy of creating an 800 strong mailing list to launch his business has had a huge effect.

Getting to know people is the most important thing you could ever do...
— Chris Hollis on building personal connections

Here’s some of the key takeaway points:

  • You'll know when it’s time to bring in other freelancers to help with your workload when you're up at 2am and about to let someone down

  • Bringing in others who add to your skill base will boost the quality of what you produce overall

  • Make sure you get a really specific brief from a client before you start work or you can waste everybody’s time

  • Find your niche

  • Have an email marketing strategy: build a database, mail out and use the analytics to know who’s ripe for calling

  • Getting to know people is one of the most important things you can do as a freelancer

More on Chris

Chris' company New Noise Audio

Chris on Twitter

Useful Links

THAT Beyonce tribute video

Mail Chimp


Gadget by Korg (for iPad)