Creative Strategist Lineo Kakole
About this podcast episode…
CREATIVE STRATEGIST & DESIGNER LINEO KAKOLE
From choreographing dance routines and directing a TV show at a South African megachurch… to running her own freelance business - Lineo’s journey into branding was anything but traditional.
When no one would hire her after she quit her job, Lineo (pronounced ‘Di-ne-wo) started sharing passion projects on Instagram. From there, she built her creative identity design studio, Get Ready With Me, around beauty, strategy, and intentional living.
But freelancing wasn’t always smooth. Burnout forced Lineo to rethink everything - from how she planned her day to how she tracked her emotions. Her solution? Turning to her 16-year-old self for guidance.
Her high school self packed a lot in without burning out, how did she do it?
Paper planners. Quarters, not just years. Dance breaks. Report cards. Slowing down.
Now she does client work just four focused hours a few days a week - and she’s built a business that truly fits her life.
In this episode, Lineo shares how she:
- Built her freelance brand from scratch with no client experience
- Discovered her niche through joy, not just opportunity
- Designed a unique way of tracking emotional productivity
- Learned to value her unconventional career path
- Built market access beyond South Africa — into London, Sydney, Berlin and more
Lineo reminds us: No one’s chasing you.
You don’t need to be 'Forbes 30 Under 30'.
You just need to design a freelance life that works for you.
Available as a video podcast too - Watch here on the site, on YouTube, or Spotify.
Read a full transcript & get Links in the tabs.
More from LINEO KAKOLE
Lineo’s website
Lineo on Instagram
Lineo on LinkedIn
More from Steve Folland
Transcript of the Being Freelance podcast with Steve Folland and creative strategist & identity designer Lineo Kakole
Steve Folland: We're off to Pretoria to chat to Creative Strategist and Identity Designer Lineo Kakole. Hey Lineo!
Lineo Kakole: Hi Steve. So happy to be here.
Steve Folland: Thanks so much for doing this. As ever, how about we get started hearing how you got started being freelance?
Lineo Kakole: It's long. I'll tell the whole story.
I happened to attend a high school that shared physical grounds with a design and arts university. So I don't think it's something that I actually would've taken seriously, but because I was able to see sort of the varsity students while I was in high school, I think that's when I decided that, okay, this dream of being a fashion designer could be a real job.
I ended up studying product design. And after my product design degree, I went on to be a youth pastor at a local mega church. So no product design. I started as a youth pastor managing the television department. we were producing a weekly TV show. Email marketing, social media marketing. I was even choreographing like dance routines for live production shows.
You'd be so surprised how much of working at a church is actually like working at a full on marketing agency. So plunged into a whole world where I are managing so many responsibilities, teaching people how to do film. Mind you, my degree is in product design. Eventually, I suppose it got a bit too much for me doing all of that, and I just had a desire to actually have a career in design.
I love fashion. I love beauty, hospitality, and I just didn't see how me being a television director at a mega church is gonna get me on that path.
So I resigned, and when I was trying to get a job. No one would hire me because what do you do? You study product design, you worked at a church. I found that, sending my CV it was difficult for people to place me and so I started freelancing 'cause I quit my job.
No plan, no backup, no savings, anything. So I'm like, I need to get clients. I'm going to post to Instagram just about this process and journey of freelancing and trying to connect with people and do brand identity design.
Because also at the time, UX UI or product design is quite big. The quickest thing that I could get was, okay, I'll make you a logo, and so that's how I started freelancing as a brand identity designer and have continued to freelance then from 2021 up to now. Yeah, that's how I got started.
Steve Folland: So you didn't... you weren't freelancing on the side while you were at the church, for example. Oh, you just switched. So how did you get those first, those first clients?
Lineo Kakole: I remember taking my CV and just turning it into a carousel.
An Instagram carousel and posting to Instagram and building community from there, and that's where I got my first few clients from. I also reached out to people that I went to school with to see if they had anything. So somewhere in between reaching out to my former classmates and just posting on Instagram that I am a freelancer, here are some of my passion projects, because I had no client experience. So I would literally design brands or redo popular brands and then share that on Instagram. And that became a conversation starter and way of getting my first few clients.
Steve Folland: And did you talk about the experience that you'd had at the church? 'cause actually, you know, you had done a lot, multitasking, all of this kind, you know, elements of it were design and communication.
Did you talk about that or did you keep that?
Lineo Kakole: No. You see, I think I was too young to really see the value of, my experience in the church. So it's something I speak about now, but when I quit, to me it was like a midlife crisis or quarter life crisis, what do you call it? Where you are doing this church television thing when actually you want to do brand.
And so I think for the first few years freelancing it was more. The dark ages of my CV, whereas now I'm like, wait a minute. I was producing a TV show doing, I mean stage, direction, choreography, email, and social marketing, and on top of that, I was getting 60 to a hundred girls to come to church. On a weekly basis.
I mean, that's brand building. So now, now I definitely talk about it, but it, it required maturity for me to see. It's not one or the other. These are actually all of my skills. Mm-hmm. And working with me is the intersection of those experiences.
Steve Folland: So where do, where would you say your clients come from today?
If originally it was emailing school friends and posting on Instagram?
Lineo Kakole: Reputation, that's, I, I wish I had some robust, proper lead generation system. I am working on one, but at the moment most of my clients come through referral or reputation. So people who find my work online. And I do also have a lot of repeat clients, so I've found that once somebody works with me, they don't wanna let me go.
And that's been good. That's been good. Obviously, once you grow beyond that, I'm looking at partnerships as a strategy, so I do creative strategy, identity design. It would be smart for me to partner with paid ad agencies or public relations firms who are dealing with the same target customer, but obviously serving them in a different way.
So that's what I'm looking to, but right now. Referral and reputation, thank goodness.
Steve Folland: It's a nice place to be. So with word of mouth, bringing them to you, but also that repeat customer. And it sounds like that's through listening and paying attention to what they might be needing, even if they don't realise they need it yet?
Lineo Kakole: 100%. And I mean, I've even. Like now I, I make a really good social playbook, but that just started as a client needing help launching, and then me being like, okay, I'll tackle this for you. And then learning how to provide the service that the client needs. And then what I would do is we'll charge it at a lower rate.
Because I'm being transparent about the fact that this is not something I've done before, but it's something that you need. I'm willing to cobble something together for you and we can do it at a discounted rate so that it's not all the risk on you or all the risk on me. So that's, that's been good as well.
Steve Folland: Yeah. So actually you offer a broad range of skills. I like that. Which goes back to those church days. Of now realising, oh, actually this is a good thing to have
Lineo Kakole: It, it most certainly is a, a good thing to have. And I think now I'm finding my, what my offer ecosystem is how to divide the things up and sort of guide clients through the range of things that I do.
Because it, it is a lot, but it's doable. If people can be brain surgeons, then I can be a creative strategist and a designer at the same time. I don't see why not.
Steve Folland: Now, do you work with a company name? Do you work with your own name? Like how do you put yourself out in the world?
Lineo Kakole: I started with my name, but I recently registered the name Get Ready With Me. My whole thing is that I give food, fashion, beauty, and wellness brands 'pretty privilege' and I focus on preparation, not execution. So that's another way to sort of sift my skills is I don't do social media management or content creation or anything that involves execution. Everything that I do is about getting ready to go outside.
So that's like a recent thing that I've done. And, building out.
Steve Folland: So that's your company name. Get Ready with me. GW ah, it's always on the internet. What is it? GRWM.
Have you noticed a difference in doing that?
Lineo Kakole: I mean, I just did this, so I'm not expecting to see a difference until maybe like middle of next year or within 18 months because part of it is also then packaging my offers to go with that.
So it's only now that I'm really finding the language for what I do, . The strengths that I have, and then how to present that in a way that, a founder or potential client will understand. So it's too soon for me to say it's worked out in this or that way. I need a bit more time.
Steve Folland: How do you think you hone in on the language and that offering?
Lineo Kakole: It's through checking what I've done and seeing what has stuck. So how this started for me was very like, I just quit my job. I need clients. So you're kind of trying everything all at the same time, but then over time you get to see, okay, what am I repeating? What's sticking, what's not sticking? I have a tagline, I should trademark it, it's " twerking is my company culture" and it is pretty out there, but it's, it's such a good barometer for finding people who will vibe with me and the way that I work. You know, if that's offensive to you, then we're not gonna be, a good match, but that's something, 'cause I take dance breaks.
If I'm feeling anxious, I'll take dance breaks in between work to sort of let them off. So it's just paying attention to the things that I do, innately paying attention to the words and the concepts that I am repeating. For example, 'pretty privilege'. It's a social thing, but actually that's what branding is.
I'm saying I'm going to give you your brand an aesthetic advantage. So it's just about paying attention to, what am I repeating in my marketing? What am I repeating in my processes? I do a lot, right, because of the experience that I've had, but I'm also now finding that, okay, I don't have to do everything that I've ever done before in my life, so I'm paying attention to... what do I really enjoy? What lights me up? Yes, I can do the execution side of brand, but I don't really enjoy that, so I don't have to offer that as a service. Yes, I studied product design and I can do design a website and build the website, but I'm not so much enjoying the building, so I don't have to do that.
So working it around, what are the recurring things that people need when they work with me, but also what do I actually enjoy doing? And then coming up with offers, but they're really based on my existing pattern of work.
Steve Folland: Nice. Do you have other, like fellow business owners, other freelancers that you know in, in your area or online?
Lineo Kakole: Locally, I mean, I'm from South Africa and I think brand or branding is not as developed here as an industry as it would be in places like Berlin or London or New York. I find that a lot of creatives here are more illustrators. There's not a lot of, I call myself a business designer. I don't know a lot of business designers locally.
I have worked with some, there's Oyama, her name is Oyama. Her studio's called Studio Maduna. She's a really good brand identity designer locally. Internationally.. She, she, you are now putting me on the spot.
Steve Folland: I'm just wondering whether, you know, you know, whether you feel like who you are learning from, who you are talking to, who you are, able to feel like you're not the only one going through.
Lineo Kakole: Maybe it would be easier to just say who, inspires me. 'cause the people I'm learning from, I don't know them. I don't know them, personally. So I have a lot of designers that I know locally that I've brought onto projects. But in terms of learning, because South Africa's brand industry is not as developed, I take a lot of inspiration from overseas designers. I really love Jessica Walsh of And Walsh. and I love Lotta Nieminen
I love how they also have distinct styles. In branding it's, I think it's a myth or a misconception that. Oh, I have to be able to adapt to each client brief and that as a brand designer, my strength is in the fact that I don't have a distinct style.
But what I appreciate about those two women is they, they have a distinct style and perspective and lens, even though they're working client to client. Brief to brief, it's different, but there's a through line of their actual approach and perspective. So that's something that's been really inspiring to me, that I am an artist as well.
This is not about me just bending to whatever brief is in front of me, but how, how can I also start to figure out for myself what my perspectives are? What's the through line in my work? So that when a fashion or beauty or food or hospitality brand comes in, they're not just coming in for a logo, but they actually want the way that I make logos or brand identity or do strategy.
So that's something that I've taken great inspiration from, internationally. But even the girl that I mentioned, Studio Maduna, she does a really good job at having a lens that she approaches her work and leaning into that versus I need to forget how to have my own opinions so that I can better serve clients
Steve Folland: And how about the way you work? Do you work from home? Do you have an office?
Lineo Kakole: I work from home. This is my office. I work from my couch. I find it so much more comfortable than a desk. So I work from home and I work remote. Yeah. Last year I worked at Accenture Song, Cape Town though. But I did that remote as well. So I work from home and kind of manage and plan my own everything. Yeah. It would be good to have some community though.
I need to figure that out. It's nice to have someone to talk to. That's one thing about the office. But yeah, otherwise I, I work from home.
Steve Folland: How do you find the work life balance side of things then?
Lineo Kakole: That it's only coming right now. I think last year was a very challenging year for me that actually forced me to become super intentional about that versus taking it for granted as, oh, this will just eventually solve itself.
So last year, as I said. I had an agency job and at the same time I was taking clients, I worked on a brand called Kwikish. They're a West African pantry brand. They're actually based in the UK so last year I was working full-time and bringing this brand to be, while also working as a social media art director at Accenture Song, just because I wanted to, yes, I can do social, but I wanted to experience what that looks like within a team setting. So I took on the job.
But obviously nothing was balanced in that decision. So I worked really hard and ended up burning out pretty, pretty badly to the point where I was in a position where I wasn't able to work for about four months. So that was hectic.
But what it did was create the necessity to really look at work-life balance as something that's gonna have to be designed by me and not a gift at the end of being the best brand strategist and identity designer to ever live. So, following that recovery, I started testing how can I do less? You know, it's so easy for processes and even the expectations that you have on yourself as an entrepreneur or a creative to just bloat.
And now you're dealing with doing 15 things. And I can't even remember when I made the conscious decision that this is going to be part of my responsibility.
So my approach has been asking myself, when was the last time life felt okay? And I think that was high school. And then testing through lots of little experiments, what can I implement from high school into my adult life to help me be more balanced?
Because in high school you do a lot. I mean, there's academics, there's sports activities. I participated a lot in acting, dance, drama. You're playing sports, you're doing academics, you have friends, and somehow all of it fits. So my work life balance has been looking at high school, the systems that were in place then and seeing, okay, how can I implement that now?
One that I can give is getting a paper planner. So instead of planning in a digital productivity app that has zero constraints, so I can just make a list of a hundred things to do on Monday. I plan my week inside a planner like this and look at me doing now show and tell, but I take, okay, I hope that's okay.
And what I love about it is it's little blocks like this. So what I found is if the list is not fitting in the block. It means it's not gonna on the day, and that's helped bring things back to reality for me is by finding, okay, how did I manage my life in high school? I had a paper diary and I took that school diary seriously. So let's try that.
And I have endless experiments that I can share on how I'm learning from my 16-year-old self. But yeah, that's my work-life balance hack is when was the last time I felt balanced? What was I doing then? And then figuring out ways to do that now.
Steve Folland: That's so interesting. And if you are not watching the YouTube or Spotify video, the planner is like, when you open it up, double page spread.
That's a whole week with seven squares. So you've, you can only fit. So literally fit so much into a day. I like this. Do you know any other thing that 16-year-old you probably didn't have to do? Did you have to do all the cooking or the cleaning or.
Lineo Kakole: No, not necessarily.
Steve Folland: Yeah you see, I look at my kids and I think it's amazing how much you two get done, but then you are not doing any,
Lineo Kakole: You're not doing anything, really.
Steve Folland: You just get to focus on this, the luxury of it. Yeah. Yeah, yeah.
What else did your 16-year-old self teach you?
Lineo Kakole: That there's quarters, it's not just a year, so again. You go from school where like, okay, there's a quarter and then there's a break, and then there's another.. so that, that's things I wasn't doing.
I actually took leave for the first time in April this year. But that was the first time since I'd quit my job in 2020 of taking leave. But it's not efficient because then I burnt out for four months when I wasn't taking leave. So another thing that I've taken is actually planning the year and pre-deciding when I'm gonna go and leave versus waiting to see like, oh, okay, I finally have enough money. That's never gonna happen.
So pre-deciding that this is when I'm going to rest, planning within a quarter. So having actual, this is what I want to accomplish for the year. But then how do I break that up quarterly so that it's not like, yeah, I hope, you know, on the 1st of January, oh, I hope everything comes true this year, but I actually have checkpoints of this is the big picture, this is what we can do over the next three months to get that done.
And then reviewing how that went going into the next three months. In high school, you don't write one exam. You know, you don't measure only at the end of the year how everything went. There are checkpoints. and so that, that's another thing that I've put down for myself.
Steve Folland: Do you do a Lineo report card for yourself?
Lineo Kakole: Hmm. I have a funny story with that. I did that. Did you? I did that. So I decided to do '12 week year'. How 12 week year works is, it's a way of thinking about the year. But broken down into 12 weeks instead of 12 months, so that you get more New Years and thus more done.
What you do is you set three goals and then you have to set tactics for how you're going to accomplish each goal. And then all you have to do week by week is track how you're progressing on those tactics and give yourself a weekly score. And the idea is that if I keep doing these. Tactics that I've identified by the end of the 12 weeks, I should have reached my goal. And so I had three goals that I had put down and all together it added up to 20 tactics that I was tracking in a week of what I need to do.
I think the first three weeks I was getting like 60% on my weekly score, and then by week four I scored 96% and then I completely burned out. So my perfect week burned me out.
I thought, okay, I'll take one week to recover. It took me a whole month to have energy again, and, and that actually made me think, okay, yes, in school, you know, we have a weekly score report card, but clearly it's not just about doing everything right because I did everything right, but it left me feeling terrible. So what would it look like for me to not just be tracking what I'm doing, but also start tracking how I feel? And that's another story. I don't know if you want me to get into that story.
Steve Folland: Yeah, go on. Yeah, yeah, yeah. This is...
Lineo Kakole: So I created something that I call a daily emotional productivity tracker.
it's just a Google form and I track how I felt at the end of the day across seven key life areas. So I would track how did I feel about money today? How did I feel about my client relationships? How did I feel about my romantic relationship? How did I feel about my past and how do I feel about my future?
I can't remember the exact questions, but it's literally rated on a scale of one to five. So it's quick because now if the tracking thing is long, then I'm not gonna do it. So just rating those areas, noting down any shifts that might have happened. So quickly noting, oh, okay. I had a sales call that I don't think went too well, or I struggled to explain my offer, or I don't know, me and my sister are not on good terms.
Oh, and then I would also track what do I need tomorrow? So do I need more rest, play, space, planning? What would help me feel better tomorrow? And then I would take that over time and then take my time sheet. As well of the various projects that I'm working on. Put it together in chat, GPT and start to see, okay, this is what happened work-wise, but I also felt like this.
And then make decisions and plans based on not just what I need to do with my time, but how can I feel better? Because now I'm aware of my feelings, not just my output.
Steve Folland: And what does chat GPT make of this? What does it give you?
Lineo Kakole: I can give an example of a insight that I got out of doing this.
I realized that with my client relationships, everything else was steady, but when it came to how do I feel about client relationships, it was very up and down. So, you know, maybe we scoped something and then it ends up taking longer than what I thought. So now. I worked so many more hours extra on this thing and how then that will have me feeling like, oh, I'm disappointing my clients, or I'll notice that, okay, there was also a dip in how I felt.
And the insight that it's helped me with is how to feel okay with clients even when things are not going to plan. Because then if I'm not feeling okay, it just makes the work take even longer because now there's all this anxiety and pressure and it makes that spiral out.
So because I was able to see not just how I spent my time, but I'm also paying attention to how I'm feeling, I got to see that, I need to understand that things going wrong, or maybe something going a bit extra over time or whatever the case may be, doesn't directly then mean that I need to feel poorly about clients or client work or under pressure or feeling like I'm failing because then that makes the time take even more time because now you introduce all this pressure and disappointment, that by the way, no one is even thinking that.
No one is even thinking like, oh, you're such a disaster. That's just me. And taking the dialogue out and putting it into Google Forms has helped me calm myself down and be more objective about the reality and not just feel like I'm disappointing people when nobody has even said, you are disappointing me.
So, yeah, that's what it's, it's just helped me have a better conversation around how to plan and get things done. And sometimes what's making you take long is how you feel. You, you feel under pressure. You feel like, oh my god. How's this gonna happen? And then something that could have taken you two hours is now stretching over a week because of the feeling of, oh, I'm, I'm disappointing the client.
No, relax. Communicate what's happening. Everyone will appreciate that. And I don't think anybody's expecting perfection from a human being. But you. Accept me in my head.
Steve Folland: I love this combination of, it's, it's almost like journaling and therapy and data KPIs being analysed by Chat GPT and yourself to make you realise actually all that stuff I was imagining isn't really happening 'cause this is what's happening.
Lineo Kakole: 100%. And it's allowed me to, I only work four hours a day now.
That's where we've landed.
Steve Folland: Sorry, you only work four hours a day, was that?
Lineo Kakole: Yes, yes.
Steve Folland: That's quite, that's quite a... yeah. How did you get to that point?
Lineo Kakole: It's through tracking how I'm spending my time and finding where I'm wasting time. A lot of... like, for instance, something that I surfaced through putting my time sheet in with my emotional productivity tracker is I spend way too much time on research.
So I noted that I'm spending equal amount of time on research and preparation as I am on designing and delivering the thing. So that means there's a lot of resistance to getting to creativity, 'cause maybe I don't feel good enough or qualified or whatever the case may be.
So me being aware that, wait a minute, research doesn't have to, you know, take up half of the project budget. If I can just deal with feeling confident and capable, then I can just show up to the work and skip all of that preamble. That's really just about me feeling like, am I even good enough to do this? Yeah.
Steve Folland: And when you say you work four hours a day now. Is that like focused work and then there's other hours spent on the admin of having a business or..?
Lineo Kakole: Yeah, it's a bit unfair to say. So what I've done is I limit my client work to four hours a day, three times a week. Because I still need to write my newsletter, which is my primary method of marketing myself now, but also have time to work on my actual business.
So I think my average, if I add up all the hours together, I'm doing 20 to 30 hours of work a week, sometimes 20 in total, including writing my newsletter and working on my business internally. But I had to put a constraint on client work because then what was happening is I'm always doing client work.
In all my time and it's the only thing that's happening. Meantime, half of that is going on research because I don't feel good enough to do the work so... now I have other ways of feeling good enough to do the work, like going to the gym. To build my confidence, doing other things, taking up hobbies again, so that when I show up to client work, it's focused and I feel resourced and like my brain is gonna make something incredible in these four hours because it's, you've got these four hours to get this done.
Steve Folland: Whilst you do a lot of things, you do have like a niche of clients that you like to work with. Was it hospitality? What was it? Wellness, food...
Lineo Kakole: I mean, you know, it's so all over food, fashion, beauty, wellness. Sometimes I say hospitality, but anything that has to do with living nice is what I would say.
Steve Folland: How did you come to realise that was your clients that you wanted to work with?
Lineo Kakole: I think that's what I'm naturally interested in. In South Africa, there's a big market for FinTech, so if you're doing brand identity for FinTech, you're going to be paid. But I, I am just determined to not take on FinTech or construction companies just because it's readily available work.
I love beauty. I love everything that has to do with beauty and consideration, and so it's important for me to work in spaces where that matters because again, there's also lots of construction companies. If I take that on now I have to justify why beauty matters. So I love to work where beauty is currency and already understood as currency so we can get to the work and not have me explaining why beauty is strategic.
Steve Folland: And when you say beauty, you mean the way something looks?
Lineo Kakole: The way something looks, feels, you know, I could read a beautiful book. That's not necessarily like how the book looks. So I believe in beauty as an organizing principle, and I gravitate towards the industries that are built on that as well, where beauty is strategic.
Steve Folland: So you mentioned about South Africa not having the same... I don't know, degree of maturity, I guess of, of brand design. Maybe I'm using the wrong word, compared to other markets such as Europe or North America.
Lineo Kakole: Yes.
Steve Folland: Maybe I'm saying it wrong, but what I'm wondering is like where where are your clients? Are you finding people near you who appreciate what you are offering or are you working with people in other countries? Like how's that going for you?
Lineo Kakole: It's quite all over the place. Obviously I have South African clients because I'm in South Africa, and that's, I mean, even on social media, your content's gonna be shown based on the location that you're in. So I do have South African clients, but I've also been privileged to work recently this year in Sydney. I've wanted to get into Australia, so I was really happy about that. I have a few projects that I've completed in Berlin, London, New York and Atlanta.
So my clients right now are all over the world, largely South African because that is where I'm based. But I want to push more into markets where branding is more competitive.
I think great work requires great clients as well. So if a market is not as competitive, you know, it's not as difficult to get customers to trust and pay attention to a brand.
That kind of also puts a cap on how big or how great the work can be. I'm very interested in markets where branding really matters because you know, there's a hundred other skincare brands that are equally just as well branded. So how are we gonna approach this in a way that is gonna be distinct and resonate with the people that we're trying to reach?
So while I love my home country, it's become really important for me to become strategic about getting market access to spaces where branding and brand development is much more competitive.
I'm repositioning myself, but it's because.. We love to say 'charge your worth'. But at the end of the day, market access also matters.
So it's one thing for me to be, from a country like South Africa, where yes, there's parts that are developed and there's parts that are not so developed and there is a branding industry, but it is not as developed and as competitive as Berlin, London, Sydney, New York. And so one thing that I would say is market access matters and getting strategic about actually reaching the people, who would pay those rates matters versus 'this is my rate, why isn't anybody paying it?!'
Because it doesn't make sense for this market and that that is a reality.
Steve Folland: Lineo if you could tell your younger self one thing about being freelance, what would that be?
Lineo Kakole: Slow down.
Slow down. I think that the biggest challenge in freelancing is the uncertainty.
It's so uncertain and nothing prepares you for uncertainty. School, varsity, even having a job. It's kind of these illusions of security and certainty that we are brought up on, and then you start freelancing. Technically, I'm doing things I'm not qualified to be doing if I'm running a whole business. So there's so much uncertainty and you kind of have to do things and hope that you're doing the right thing.
And because of that, what I would say is slow down. Right? Slow down. You can't rush. No one is following you or chasing you. You don't have to become Forbes 30 Under 30, or any of these things that we set up to put pressure on ourselves to get to a point faster.
What I would say is slow down and really figure out what are the ways that I can start to feel comfortable with uncertainty, because if I feel comfortable, even though things are uncertain, then I'm gonna be creative. Then I have my full brain capacity to solve the challenges because I'm not rushing and adding and feeling a whole bunch of unnecessary pressure. Slow down. You have time to learn how to do each thing.
I'm actually about to enroll in a financial management course at the University of Cape Town. Because I need.. If I don't learn cash flow, then it's feast and famine cycles, and it just clicked in my mind that, hold on, you can just learn. You don't have to be in this whirlwind trying to figure things out quickly, but if you slow down, you can slow down enough to see that yes, it's not certain, but this is actually the next best step to take instead of trying to take a thousand steps in a thousand directions all at the same time, because you're living like somebody is following you, no one's following you. Slow down.
Steve Folland: Wow, that's brilliant.
Lineo it's been so brilliant to chat to you. Go to beingfreelance.com, click the links, go find Lineo online, and see what she's up to.
Really nice website as well so you can go and, find her there, find her on LinkedIn. And really such a pleasure chatting to you and all the best being freelance!
Lineo Kakole: Thank you so much Steve. Thank you for having me. So happy to be here.
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