Mentor In The Mix - Voiceover & Producer Stevie Cripps

How do you go from being a locksmith to the voice of BBC Radio 1?

From house entries to House heroes?

As a voiceover and in demand audio imaging producer to the world's biggest DJs, Stevie's business took off but he had to figure out how to run that business too. And when it all went a bit Pete Tong, he found help in a mentor.

You’re running a business...
and if you don’t have that mindset then you’re not going to succeed
— Stevie Cripps on the reality of being freelance

Here’s some of the key takeaway points:

  • If you get a feeling that you want to do something, follow it through

  • If you're a home worker, keep a space just for that, try and distance it from your 'home' life

  • Use a timetable to stay productive - lock things into your diary and honour them

  • Have processes in place to manage the admin side of your business

  • If you don't treat being freelance as being a business, you won't have much success

  • Find a business mentor to help think things through and hold you to account

  • Don't get too hung up on SEO and having the most visible website, instead network, use social media and even direct mail - creative direct marketing isn't done so much nowadays so can make you stand out

  • Focus

More from Stevie

Stevie on Twitter

Stevie's Voiceover site

Stevie's production company

Useful Links

Dormen - DORset Business MENtoring

Free Agent

Wise Buddah

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at Track him down on Twitter @sfolland