Don't Freak Out! - Strategist Louisa Heinrich
Strategist, speaker, designer and instigator Louisa trades both as herself and as her company Superhuman Limited, travelling from her homes in Berlin and London to make a difference across the digital world.
A long career from startups and agencies to big corporations and even governments has given her great insights to share so hopefully we won't freak out. But does she?
Note: since recording this episode (July 2015), Louisa's longtime collaborator Ayman Maat has become a full partner in Superhuman Limited. Busy, busy, busy.
Here’s some of the key takeaway points:
working as a company with its own name and brand can open you up to bigger clients than a single freelancer could ever get, no matter how good your CV
identify patterns in what clients ask of you… is there a way of productizing that service to make it more obviously available or open to a wider audience?
identify negative patterns in your workflow; how can you break free of them?
DON’T FREAK OUT!
find a way to mitigate anything that freaks you out, put yourself back in control
communication with clients is key; be clear about what you're doing, when and why - how is it going to be benefit them?
ask for feedback from clients after every engagement
More from Louisa
Louisa's company Superhuman Limited
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