Second time round at freelancing Jimmy knew he needed to put himself out there and found a use for Instagram. Since then, people around the world have found him and his work - and he's found his voice.
Hear the lessons he's learnt as he set out to diversify his income from band merch to his own products and beyond.
More from Jimmy
Who the hell is Steve Folland?
Steve's a freelancer helping businesses use and make video & audio content in much better ways. Find out more at stevefolland.com, track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
Check out Steve's Being Freelance Vlog that documents his weekly wanderings and wonderings as a freelancer.