Posts in copywriter
Copywriter Eddie Shleyner

In 2014 Eddie started the Very Good Copy blog to educate himself. But he wasn’t the only one loving it. As it grew in popularity, people started reaching out, offering him work.

He turned them down. Until in 2020, an opportunity came along that was too good to refuse. Freelance it was then.

Hear Eddie on: building his newsletter audience, creating courses, the danger to work/life balance when you get a ‘high’ from creating, and the importance of not just growing for growth’s sake.

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Case Study Buddy Joel Klettke - Revisited

Joel was originally on the podcast in November 2015.

Now it’s time to catch up on the intervening 8 years. As he’s gone from a single solo copywriter to being a married father… and founder of a company.

A freelancing side project grew into a company with seven figure revenue. But is the grass greener? Could he have done it alone?

From freelance to founder -Did being his own boss set him up to be a good boss of many?

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