Build processes to delegate - Web Designer and Strategist John D. Saunders

John worked 18-hour days as a full-time employee building his freelance portfolio on the side. Six years later and with four businesses and counting, John’s enjoying a comfortable working week with plenty of time left over for his young family.

He chats to Steve about how he’s developed standard processes that allow him to delegate easily to the team within his agency.

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When working for free makes sense - Photographer Alexandra Cameron

She’s photographed famous faces including Russel Brand and Zoe Sugg, but Alex worked part-time for years while building up her skills and portfolio, often shooting for free or a small amount.

Even now, Alex says she will still work for free sometimes because it pays later on. She chats to Steve about the different ways she’s made money, including from licensing her photos and selling prints.

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From CVs in Soho to CEO - Director and Editor Chiraag Parmar

Chiraag got his start in TV after handing out CVs around Soho in London. Today, he’s an award-winning director and editor running an indie production studio with a freelance team.

He talks to Steve about how he’s learned to build relationships and understand the numbers so he can take care of business development.

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The art of business - Lettering Artist Shelly Kim

For Lettering Artist Shelly, the key to successful freelancing has been in diversifying her income. Shelly’s developed multiple revenue streams including custom work, in-person and online workshops, brand partnerships, a book deal and soon, an online course.

She chats to Steve about how she’s learned to turn followers into customers and, since the pandemic, find a better work-life balance.

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Building up a buffer - Copywriter Graeme Piper

When Graeme made the decision to go freelance, he changed his mindset completely and started saving every spare penny he had. He stayed in a full-time job, freelancing on the side until he had enough in the bank to cover him for six months.

It’s around five years later now and Graeme’s in a good routine, happily working from home for clients new and old. He chats to Steve about how he got started, where his work comes from and how he balances everything without getting overwhelmed.

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Bake it till you make it! - Illustrator Tom Hovey

Tom's the guy behind the illustrations on the Great British Bake Off. He chats to Steve about how he got started and found his way, even without much of a plan; and how his freelance life has evolved since Bake Off began back in 2010.

Today Tom runs a small studio with interns and freelancers, producing work for the Bake Off franchise and clients in the food industry, as well as selling prints through an online shop.

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Focus on where you’re going - Graphic Designer Innocent K Boateng

Innocent found his way into graphic design early, as a high school boy working in a printing press and watching and learning from his colleague.

Today, he’s running a freelance business alongside his university studies and trying to get the word out there to fellow young Africans — there is work online.

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The Yorkshire Tea break that didn't end - PR Consultant Sharon Davis

After six years working as a freelance PR and marketing consultant in London, Sharon took a risk and moved to a small town in the middle of the English countryside to take a waitressing job for the summer.

Was she committing career suicide or was this just the break she needed to inspire a fresh start?

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Hourly billing is nuts! - Business Coach Jonathan Stark

For software developer turned business coach Jonathan Stark, value-based pricing has been the key to success. Rather than billing hourly based on an estimation of the scope, Jonathan found a way to give fixed prices to big, complicated projects.

He shares his own freelance story here along with plenty of great tips around pricing and marketing - don’t miss it!

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Learning to say no - Branding Expert Bhavini Lakhani

Bhavini reluctantly swapped a steady paycheck for freelance life after being offered voluntary redundancy when she was a new mum.

She chats to Steve about finding clients, building a website and social media presence, protecting her family time and learning to say no to the work she doesn’t enjoy.

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