Having started out as a freelance motion designer, creating videos in the San Francisco Bay area, Adrian realised all the things he didn't like about the industry and set out to create a studio of his own that would change that. Putting people and process at the heart of his team's creations.
From there he sought 'passive income', building digital products - Adrian thinks every freelancer should think about doing the same.
More from Adrian
Who the hell is Steve Folland?
Steve's a freelancer helping businesses use and make video & audio content in much better ways. Find out more at stevefolland.com, track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
Check out Steve's Being Freelance Vlog that documents his weekly wanderings and wonderings as a freelancer.