niche — Season 19 — BEING FREELANCE - Podcast and Community for freelancers

Posts tagged niche

Spring 2020. A pandemic lockdown. Doesn’t sound like the ideal time to build a business, but Ayo had 20 years of marketing experience as her foundations. And a love of marketing that she’d put to good use on herself.

Specialising in the ‘built environment’ - think construction, engineers, architects - Ayo launched a podcast that raised her profile and brought her clients.

With award-winning added to her LinkedIn profile, she’s built something pretty special. Maybe we can learn by studying the blueprints.

marketerSteve Folland26 February 2023community, network, niche, family, podcasting, marketing, linkedin, newsletterComment

Graphic Designer Victoria O’May

Brazilian creative Victoria was working in advertising in London when in 2013 she fancied a change.

A change of pace, country and language, and to help her do that she figured she’d go freelance in Spain.

After 3 years she took a job in an agency. Four years on she felt ready to freelance again. A pandemic and motherhood making the flexibility of working from home even more appealing.

Second time around Victoria felt much more prepared. In her positioning, her processes, her dealings with clients… in running her own business.

graphic designerSteve Folland19 February 2023community, goals, network, niche, familyComment