Market, Market, Grow - Video Producer Neil Waddington
Passionate about video production, at the start of the millenium Neil soon grew from being a freelancer to being a company owner.
But when the recession hit he realised being good wasn't enough. He needed to be marketing his business.
Having laid everyone off he set about growing again, but this time with lessons learned...
Neil's is a great story of ambition and reality, of the buzzes and challenges of building your business. Grab great tips from his marketing strategy and also hear what he looks for in the freelancers he now hires.
“I thought it was good enough to be good at what I did, the truth is far from that...”
Here’s some of the key takeaway points:
Neil's always traded as a brand rather than himself which made it easier to grow as a company
Don't let one or two clients become the bulk of your business, what if they disappear over night?
It's not enough to be good at what you do: you have to market yourself continuously
Invest in SEO, be it your own learning or hiring an expert
Market yourself as an expert, give away what you know: blogging is brilliant for this
Use spare time to write blog ideas down roughly, then tighten them later, 'harvest' these and schedule them to publish over time
Don't forget to repeat what you publish
If approaching companies for work, don't just send one email, be persistent, call them up
More from Neil
Neil's company FortyFourSixteen
Useful Links
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland
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