Tim designs and develops for local SME clients in his home city of Minneapolis. They all come thanks to the work he puts into establishing himself as a digital marketing authority both with blogging and podcasting. All that whilst refining his trade with work in an agency.
Tim shares great insight into getting seen and getting found by marketing yourself better.
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Here’s some of the key takeaway points:
Working for an agency gives you experience that helps you in your freelance career: the processes, the client management
Create content for your site that helps your potential clients - not only does it place you as an authority, but if done regularly massively helps your SEO
Create longer form blog content (think of them almost as chapters of a book - maybe one day it will be!) - it helps provide greater value for longer and establishes you as authority
Reach out to people and see if they will link to your site or particular posts as those links help your SEO
Monitor the analytics of your site/blog so you can see what’s working well for you
Keep your time scales for projects realistic, with ‘air’ in them for flexibility
Think about what you want in your contract: how will communication work? Will paused projects get restart fees? etc
When starting out, just get your website out there and evolve it as you go. If you need help designing so it reflects the quality of your brand, then hire someone!
Try and get some clients to hire you on a retainer so you have a baseline amount of money coming in each month, it takes the pressure off
Work/life balance should be what you want it to be: don’t get hung up on what others expect; if you love to devote a lot of time to your work/side projects, there’s nothing wrong with that, don’t feel guilty
More from Tim
Who the hell is Steve Folland?
You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.
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