Adapting her services to what her clients need. Meeting them. Listening to them.
Partnering with other freelancers to collaborate or refer work. While finding community and support in these relationships.
This is the studio of Fork & Dram - tuck into the freelance experience of Tara Sura.
After starting out portraying himself as an agency that covered everything graphic & web design, Matthew's discovered a) his natural niche of web development and b) that clients prefer knowing they're working with an individual.
He's stripped it back: dropped the 'everything' offering, refocused, rebranded and revoiced as 'I'.
Since leaving university Emmeline has been freelance, building her online presence and her business. In 2016 she was named as the UK's Freelancer of the Year by IPSE.
Here she chats about her side projects, making the most of the quiet spells and how she enjoys being every role in the business. Even the accounts.
Rachel always wanted to work for herself.
Once she decided to' take the plunge and make a success of it' there was still plenty to learn, like pricing, getting paid, client relationships and, you know, helicopters.
Hear how she fits work around life, instead of the other way round.
Second time round at freelancing, Colorado based designer Jimmy knew he needed to put himself out there and found a use for Instagram. Since then, people around the world have found him and his work - and he's found his voice.
Hear the lessons he's learned as he set out to diversify his income from band merch to his own products and beyond.
US digital marketer Josh took his skills, took his definition of success and took his passport as he travelled the world on a journey of epic freelancing.
Currently in Bangkok he shares how acting locally whilst thinking globally transformed his business. Doing the little things every day of creating, networking and... living.
After years of agency and in-house experience, Luan stepped out into being freelance. A story of spotting opportunities, maintaining relationships and self development underlines her solo career.
She shares her experience hiring coaches, writing a book, speaking, making courses by herself and alongside LinkedIn - and above all, thinking like a business.
Tokyo based illustrator and painter Tatsuro has been freelance since leaving art college 25 years ago. Working remotely with clients around the world long before the internet made it the norm.
He chats about adapting his style to get the work he wanted, being fine with being a workaholic and the need to look after ourselves.
In 2000 Jason and (his now wife) Hannah started 'Bouncing Fish'. Working first as freelancers it grew into an agency with a big team, big office and when the decade's financial crash came... a big problem.
Hear how Jason bounced back as a freelancer vowing never to let it happen again. Working from home with his four children (and a Tardis toilet) not too far away - we chat work/life balance, side projects, speaking, writing, a freelancer website and more...
Jess spent the first decade of her career in the corporate world. Branding, marketing and advertising for global businesses.
Now, she's a freelance illustrator, documenting her creative business journey on YouTube as 'Studio Jess' in Austin, Texas.
Hear how she finally made the move into following her passion whilst still drawing on her experience.
Bryce is the freelance writer behind the Clients From Hell blog and podcast... but how the devil did he get to where he is today?
He takes us through the isolation, the daily marketing habit of reaching out and how actually - maybe getting a job with an agency might have been a good idea.
Ran is a designer working amongst the start-up community of Tel Aviv. As part of that he also works on his own start-up and products.
For a year Ran's been documenting his freelance life with a daily YouTube vlog purely for the joy of creating. What really brings him work... is making friends. And a lot of lunches.
Paul shares his journey from agency life, to freelance life... to forming an agency... to losing it... to going solo as The Code Guy and becoming IPSE Freelancer of the Year.
And did we even reach the bit with the digital product yet? Grab a cup of tea (it's what he'd want) and enjoy!
Faye is a radio presenter turned freelance voiceover artist. Borrowing money to build her own studio, she's since built her reputation, her business and now her family too.
With that she's also created 'Freelance Mum' - part of which is networking events where it's okay to bring your kids.
An offer of a freelance project whilst Emelie was still at uni kicked off a 7 year journey. From managing Social to strategising and forming a 'networked agency'. From Stockholm, to Tokyo, to London.
Exploring the world, expanding her business. Learning to not always be 'so available' - there's more to life than work.
Paddy spent 10 years in agency life working his way towards the top... and then looked down at the view and decided to take a leap into being freelance. He'd grown too far from the actual creativity. He couldn't control what his day looked like. He wanted to grow a beard. A really big beard.
Through dedicated learning, taking action, blogging, networking and, well, working 6 days a week - Superlogoboy is soaring to success.
Hear how Amy went from being the person in town who knew about Facebook... to being a YouTuber, international speaker, video consultant and influencer.
When Gary Vaynerchuk is giving you a quote for the front of your book - you know you're doing something right.
Having started out as a freelance motion designer, Adrian realised all the things he didn't like about the industry and set out to create a studio of his own that would change that. Putting people and process at the heart of his team's creations.
From there he sought 'passive income', building digital products - Adrian thinks every freelancer should think about doing the same.
Katrin has used life as a freelancer to travel from her native Germany and is currently based in Sydney, Australia. Having founded her own Startups she now treats herself as the product, herself as the Startup.
Katrin shares her journey and lessons learned in her work as a UX Designer and Startup mentor.