Copywriter Eddie Shleyner

In 2014 Eddie started the Very Good Copy blog to educate himself. But he wasn’t the only one loving it. As it grew in popularity, people started reaching out, offering him work.

He turned them down. Until in 2020, an opportunity came along that was too good to refuse. Freelance it was then.

Hear Eddie on: building his newsletter audience, creating courses, the danger to work/life balance when you get a ‘high’ from creating, and the importance of not just growing for growth’s sake.

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PR Lucy Werner

From starting as a PR freelancer to accidentally heading a small agency, working with her husband and then transitioning back into solo freelancing, Lucy shares the challenges she's faced along the way.

As the creator of ‘Hype Yourself’, we hear how showing up daily even in her darkest days has built Lucy’s reputation. But maybe she wouldn’t quite do it all the same again. This episode is practical, fun, candid. And very much worth the hype.

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Webflow Expert Robert Smart

Study, determination, and a knack for design were going to take Robert out of his poor upbringing in South Africa. But the death of his brother, drew him back again. To help young people see a brighter future for themselves, he needed time. To have time, he needed to go freelance.

Then came COVID. Faced with the daunting reality of having to survive without savings or a backup plan, Robert took to creating content and from that a whole lot more: a business, a community, a future for his family.

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Web Designer Hannah Dossary

Hannah wondered how the people she met whilst travelling could afford to travel non-stop. It turned out, they were freelancers.

And so began a journey into a new way of working, living, and looking for her niche along the way. Meet ‘Hannah from Shiny Happy Digital Design’.

Happy when working. Happy when on holiday. Happy to put her prices on her site thanks very much.

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Case Study Buddy Joel Klettke - Revisited

Joel was originally on the podcast in November 2015.

Now it’s time to catch up on the intervening 8 years. As he’s gone from a single solo copywriter to being a married father… and founder of a company.

A freelancing side project grew into a company with seven figure revenue. But is the grass greener? Could he have done it alone?

From freelance to founder -Did being his own boss set him up to be a good boss of many?

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