Best Looking Freelancer In The World - Copywriter Joel Klettke

Canadian copywriter Joel Klettke is focused on results. When it works for his clients it's working for him.

This chat has a crazy amount of useful freelance tips in it as Joel shares thoughts on using a personal name vs a company one, what makes his freelance site stand out, how he came to be a TEDx speaker, networking, growing the business... and all of this whilst being the best looking man in the world.

Don't forget to subscribe via iTunes and the Podcast app for iPhone etc and also via Stitcher who have an Android app - If you like the podcast, please do leave a review if you get a chance. Thanks!

Here’s some of the key takeaway points:

  • Network before you go freelance: it’s much harder to make connections when you’re hungry for work, trying to survive; do it when you’re safely employed

  • The only reason Joel shares his ‘minimum project cost’ on his site is to prevent people contacting him, not to encourage them

  • If you look cheap, you’ll get cheap clients, you'll get cheap work

  • You may dream of working with big companies, but actually profitable mid-size companies have good budgets but with far less red tape

  • When you have a personal name to your business you feel very small, when you have company name it gives you a brand, a persona, the ability to scale over time

  • “As soon as you figure what you love and what’s profitable and where those two things intersect, stop doing everything else"

  • Joel likes to do work that can be traced back to a tangible outcomes, prove results

  • If you want a client to measure results, help them - show them the tools with which to do it

  • Joel now has a prerequisite: if he can’t use a client in a case study then he doesn’t want to work with them

  • Share your ‘process’, your workflow on your site so clients know how you work; you look like a pro and it answers plenty of questions

  • Working with clients overseas? Joel (in Canada) bills in US Dollars using Stripe, to a UDS bank account - he can then withdraw when the exchange rate is best

  • You’ve got to be good at taking care of your finances; no one else is going to do it for you

  • Have confidence in yourself: your clients are not doing you a favour, you’re doing them a favour by taking them on

More from Joel Klettke

Joel's site

Joel on Twitter

Joel's TEDx Talk - The Best Looking Man In The World (video)

Useful Links

Stripe

Ptengine

Optimizely

Copyhackers

Inbound.org

Who the hell is Steve Folland?

You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.